Celebrities That Are Helping People Overseas

Donald Frank Cheadle was born on November 29th of 1964 in Kansas City, Missouri. He is one of the many celebrities helping out with the problems in Sudan. As everyone has seen on the news there have been all sorts of problems in Sudan. Don along with Paul Rusesabagina started a program called Sudan: The Passion of the Present. This program was put together to help stop the genocide in Sudan. You will also see this as the Hotel Darfur or Hotel Rwanda Project. Hotel Rwanda essentially was a promise to stop many atrocities that had once occurred but were never to happen again.

Angelina Jolie Voight was born on June 4th of 1975 in Los Angeles, California. William Bradley Pitt was born on December 18th of 1963 in Shawnee, Oklahoma. As we al know by reading the headlines or watching television Angelina Jolie and Brad Pitt are always helping people. Angelina is a goodwill ambassador for the UNHC or the United Nations. Angelina Jolie and Brad Pitt helping people is nothing new. They helped out with the victims of Katrina and they do a majority of there work in third world countries or poor parts of Africa. They are a pair of the greatest humanitarians around.


Oprah Gail Winfrey was born on January 29th of 1954 in Kosciusko, Mississippi Oprah is a force to be reckoned with in the world of talk shows. But what many people are becoming aware of is that Oprah is a force when it comes to literacy and education. Oprahs program is called the Oprah Winfrey Academy for Girls and is a boarding school based out of Johannesburg, South Africa. This program provides academically gifted girls from impoverished backgrounds with a chance to make something of their lives. This boarding school was opened in January of 2007 and is an all-girls school.

Bollywood Styles

Wallpapers are additionally fabricated accessible in double-width versions. The concept of the desktop wallpaper is far from actuality a atypical one that has been afresh introduced. It is absolutely accurate that the advantage to set any pictures desktop accomplishments was included in the desktop preferences afterwards the addition of claimed computers active on Windows or Macintosh OS X.

Fee desktop wallpaper is account that is badly accepted amid tech adeptness adolescence of today. Computer wallpaper is an angel acclimated on the computer awning as its background. It is additionally sometimes referred as 'desktop picture'. These images are acclimated to ample the abounding background.


However, the abstraction of accepting apparent accomplishments (be it a account or artlessly a texture) in the alive breadth of a desktop, dates as far aback as 1975.
Today in the cyber age, the account can be finer afflicted to the way an alone customizes ones desktop. Thanks to the assimilation of a cardinal of accoutrement to adapt and adorn the desktop, every user can now appearance a desktop alone to clothing his or her tastes. If one requires a altered background, one can artlessly download a free desktop wallpaper from the internet.

View and download Latest Wallpapers of Hot and Sexy Bollywood Actresses, Bollywood Actors, Models. Here is your adventitious to get the latest Bollywood wallpapers absolutely FREE of cost. Check the afterward articulation and get the latest advice and bollywood wallpapers

Many bodies admiration how the name of Bollywood came about, and the capital accord seems to be that because the industry is based in what was Bombay, but is now Mumbai , the aboriginal letter of Hollywood, the "H" was replaced by the aboriginal letter in Bombay, the "B", authoritative the chat "Bollywood".

The admiral and actors can acquire huge sums of money- alike millions of dollars for accomplishing one distinct movie. Afresh there accept been a acceptable few activity and science-fiction films fabricated in Bollywood and which accept complex aerial affection activity and absurd appropriate effects, but at the moment across experts are still bare to baby-sit these.

Madonna Magazine Cover Star

Madonna Ciccone moved from Michigan to New York City in the late 1970s to pursue a career in modern dance. In the early 1980s she performed with the dance pop groups Breakfast Club and Emmy that garnered her attention on the New York City dance scene. In 1983 she released her debut self-title album.

While her debut album didn’t make much of an impression on the national music scene, her follow-up “Like a Virgin” album hit the big time in the mainstream, selling 12 million copies and landing at the No. 1 spot on the Billboard magazine charts. Very quickly Madonna became a style icon for young American girls with her signature bleached hair, lace tights, cross earrings, mini-skirts and oodles of bangle bracelets.


For her mega pop culture influence, Madonna appeared on the cover of Time magazine in 1985 with the headline “Why She’s Hot.” Also in 1985 Madonna appeared on the cover of People magazine three times. Some of the People magazine covers included “Best and Worst Dressed,” an appearance with her controversial friendship with Michael Jackson and various relationships like Sean Penn and Warren Beatty.

By 1986 Madonna released her third album “True Blue,” which was also a major success and changed her look, as noted in a Rolling Stone magazine article accompanied by a Rolling Stone magazine cover. Madonna would appear on the cover of Rolling Stone magazine a numerous times in the late 1980s through the present.

Also in the 1980s Madonna appeared on the covers of celebrity magazines like Star magazine, fashion magazines like Glamour magazine, Vogue magazine, Vanity Fair magazine, Harper’s Bazaar magazine, Cosmopolitan magazine and other entertainment magazines like Premiere magazine.

In 1992 Madonna appeared on the cover of Entertainment Weekly magazine. This magazine cover became one of the most controversial covers of Madonna’s career. Madonna appears nude with a question mark over her body. The cover was part of the controversy of her photography book promotion.

Madonna also appeared on the cover of People magazine when she gave birth to daughter Lourdes Leon in 1996 and when she married British film-director Guy Ritchie in 2000. Throughout the late 1990s and early 2000s Madonna appeared on magazine covers like Elle, Marie Claire, Esquire, Spin, Vanity Fair, Interview, InStyle, Ladies Home Journal and Entertainment Weekly.

In the fall of 2008 Madonna made many magazine covers again including celebrity magazines like Us Weekly, People magazine, OK magazine and Life & Style magazine when rumors swirled that her marriage to Ritchie was on the rocks and she was having an affair with Yankees baseball star Alex Rodriguez.

On October 15, 2008, a spokeswoman confirmed that Madonna and husband Guy Ritchie plan to divorce, which generated more magazine covers like Us Weekly, People magazine, OK magazine and Life & Style magazine.

Become Famous – 3 Ways To Discover Fame

Millions of men, women and children dream of becoming famous. From a very young age, many people are driven to see their name in lights and their faces plastered on every billboard in every country. And while millions of people dream of it, only an elite group of individuals actually achieve it.

Those that are interested in finding work in the entertainment industry have a few options when it comes to discovering fame. There are three major categories which most celebrities end up falling under: acting, singing and modeling.
1. Acting. Most of the world’s most famous celebrities have – at one point or another – tried their hand at acting. Securing a major role in a film can make your acting career soar to all new heights (just ask Rachel McAdams and Ryan Gosling after their performances in The Notebook or the entire cast of Friends). Getting cast for a major role is the hard part, once you’ve starred in a successful movie or television show; you pretty much have it made.


2. Singing. If you want to become famous, but clearly can’t act, singing is probably your best option. These days, you don’t even need a phenomenal voice – especially if you have a marketable image. Take Britney Spears for example. She doesn’t have the best vocals in the business but she is the most successful singer of her generation. Shows like American Idol and America’s Got Talent can skyrocket a person to fame in less than a year (just ask Carrie Underwood and Leona Lewis).

3. Modeling. Some of the most successful celebrities in the entertainment industry have risen to fame by stretching their long legs on the catwalk. Tyra Banks, Ashton Kutcher and Heidi Klum are all great examples of how modeling can make you a celebrity. If you have a great figure and a marketable image but don’t really excel in acting or singing (yet), you can still be famous as a model. Shows like America’s Next Top Model and Make Me A Supermodel have helped many models get their break in the entertainment industry.

If you’re not necessarily looking to become famous but really want to work in the entertainment industry, there are countless jobs available. Considering becoming a film producer, screenwriter, set designer, makeup artist, hair stylist, entertainment lawyer or movie marketer.

Becoming famous is tough enough when you live in an entertainment-driven location like Los Angeles, but it’s incredibly difficult if you don’t. Moving to Los Angeles will increase your odds of success and will give you the chance you deserve to make it in this industry.

We wish you the best of luck in your endeavours. And remember, persistence is key. Sometimes you have to be turned down 50 times before you’re finally given one opportunity. But when that opportunity knocks, all your hard work done will finally be worth it.

Justice Is Finally Served

There is finally justice for the Goldman family.O.J.finally got what he deserved.He got away with two brutal murders,but in the end he got what he had coming to him.Not enough time in my opinion but 5 to 18 years is still a long time in federal prison,and hopefully it will be a long and hard sentence.

What an idiot,he gets away with two murders and then turns around and does this.He is nothing but a common thug.Had the world by the balls at one time and now not only is he going to jail but he has certainly lost everything now.I hope he never gets paroled and does the entire 18 years.Bottom line is what comes around gos around. Today was the first time many of us actually heard O.J. Simpson say "I'm sorry" in a courtroom. His voice seemed to break and it looked like he was fighting back tears as he read a surprise statement to the judge. He explained: "I didn't want to hurt anybody. I didn't know I was doing anything wrong ... I stand before you somewhat confused." Simpson continued for about five minutes, sometimes rambling, as he talked about how he was merely trying to recover property that had been stolen from his family.


But when it was the judges turn to speak and she said three times I want to be very clear that I'm not punishing you for anything you have done wrong in the past as far as the law gos,you new she was not going to cut him any slack.And she didn't.

Divas, They're Just Like You And Me

Do you demand only the finest 1000 thread count Egyptian Cotton sheets or require that your bath be drawn only with bottled spring water? Do you insist that your coffee be stirred only counterclockwise? If so, then, like many celebrities, you're a diva. Are you surprised to learn that you don't need to be famous to be a diva? Don't be, because divas, they're just like you and me.

Like many Americans who try to stay tuned in to the popular culture, I rely on a number of sources for all of the latest gossip. Now, some celebrities, despite their fame, can come across as sympathetic characters. On the other hand, take Madonna. Apparently she's getting divorced, and that's probably sad, but a recent item quoted a Swedish pop star named Robyn, who had been invited by Madonna to open a handful of her European shows. Robyn had been excited to receive the invitation until she was informed that she and her crew were forbidden to approach Madonna, speak to Madonna, or take any pictures of Madonna. In response, Robyn said that,"My worst nightmare would be to turn into Madonna."


Certainly, it's difficult to know if anecdotes like this are true unless one experiences the wrath and disdain of a celebrity personally, but so many incidents like this have been reported that one begins to wonder whether fame can change one's personality.

The (mis)behaviors of divas fall into two realms, the personal and the interpersonal. In the realm of the personal lie the luxuries and freedoms to which these special people feel entitled. During the making of the boxoffice bomb Basic Instinct 2, for example, Sharon Stone's demands included three nannies, two personal assistants, a private chef, armed bodyguards, and travel by private jet. Why armed bodyguards? Well, perhaps they were needed to fend off the hordes of plastic surgeons whose services she has vowed she would never use. The truly boundarycrossing misbehaviors of divas lie in the interpersonal realm, however, because, for some reason, they seem to feel that the appropriate response to unsatisfactory behavior by one of their minions is the throwing of a cell phone. We have seen this from the Australian actor Russell Crowe, the former supermodel Naomi Campbell, and somebody named Foxy Brown.

What are some of the red flags that can help us spot celebs in the throes of divadom? How about speaking of oneself in the third person ("P. Diddy is not pleased with the price of jet fuel")? Developing an English accent for no apparent reason (Madonna once again)? The use of the fatal phrase,"Don't you know who I am?" (all of them). Yes, those and so many other behaviors can serve as red flags,
but we should primarily be alert to our own feeling that we become lesser or even nonexistent mortals on those rare occasions when we might find ourselves in a celeb's company.

So are these behaviors a consequence of our era of media saturation? Has the constant scrutiny of the media through the Internet, the tabloids, and the celebrity obsessed TV shows created a generation of monsters, or are they just more visible now than they were in the past? Elizabeth Taylor was certainly recognized as being a diva many decades ago. As Bette Davis once said,"The real problem with Liz is that she bought the little lost princess image invented for her at MGM." In a similar vein, I recall an anecdote in which Frank Sinatra was standing in a crowded party tent and decided that he would like to leave. Instead of simply remaining patient and proceeding in a leisurely fashion to the exit, he took out a switchblade, cut an opening in the tent, and walked out. Back in the 80s, the rap group Public Enemy released a song called,"Don't believe the hype." The problem with many of these divas, both past and present, is that they not only believe the hype, they believe that it's fact.

Perhaps to the same extent that we admire celebs because of their accomplishments, we also feel a secret thrill when they're punished for their moral failings. Celebrity is a doubleedged sword, and more often than not, an ascendance into the public eye, sometimes for little or no obvious reason (Paris Hilton, of course, sets the standard), is matched by a similarly precipitous decline through rehab and onto the set of Celebrity Fit Club. If these shooting stars knew in advance that their fame would require a Faustian bargain, would they opt out of the deal? Probably not, because the glare of the flashbulb can be quite seductive.

Because we're all human beings with both higher aspirations and certain baser instincts, we need celebrities. When they're on the rise, they make us feel better about ourselves because they show the heights to which anybody can ascend given the right opportunities and a modicum of talent (or in some cases no identifiable skills at all). Conversely, when celebrities crash and burn, they help us to feel better about ourselves because we haven't yet become dysfunctional enough to end up in that predicament.

While some might suggest that I should leave the analysis of celebrities' psyches to Dr. Phil, I should note that in addition to being a writer (by the way, check out my new satirical novel The Misadventures of Oliver Booth: Life in the Lap of Luxury if you want to have some fun at the expense of the selfobsessed), I'm a licensed clinical psychologist, so perhaps I can offer a few worthwhile insights into their oftentimes ridiculous behavior. In general, I do not believe that fame creates divas. Instead, I believe that certain people have a predisposition to narcissistic, exploitative behavior that becomes unleashed when they're provided with the power and freedom of celebrity. That same behavior might be demonstrated by any one of us if we were given the same opportunities. Divas, you see, they're just like you and me.

Charlie Chaplin And ‘talkies’

Sir Charles Spencer Chaplin, Jr., whom we know on the silver screen as Charlie Chaplin, was born in Walworth, London in 1889. He grew up in a family of entertainers, and began singing at a young age. His parents had separated when Charlie was three years old, and he moved around quite a bit while living under his mother’s care. The Chaplin family was plagued with demons, as his father became a reclusive alcoholic, and his mother had fallen mentally ill and was eventually placed in an insane asylum. After all of this, Charlie and his brother became very close, and relied heavily on their performing talents to survive.

Above all else, Charlie Chaplin was a true cinematic artist, and took the work he did very seriously, because he wanted to entertain the masses. After the invention of the ‘talkies’, or movies with sound, he felt that cinema began to decline in artistic value, and that actors relied too heavily on dialogue rather than movement and interaction. Chaplin firmly believed that “silent film's message reaches the entire spectrum of ‘intellectual and the rank and file’”(Durham, Handler, Racusin & Simonian 1999). The motivation behind his early silent films was the extensive use of imagination, both by the actors as well as the audience. He had almost complete control of his work because not only was he an actor, but a director and writer as well.


Much of Chaplin’s fame has come from the conception of his hilarious and offbeat character, the Tramp. He had explained that it was a sort of bold statement against the status quo. Prior to shooting the film Mabel’s Strange Predicament, he was feeling indecisive about the wardrobe for the main character. As a result, he decided to play it over the top, and choose a look that defied the status quo. He wanted the ultimate contradiction in appearance. Chaplin felt that by dressing in baggy pants, a derby hat, a tight coat, topped off with a tiny mustache, he could exaggerate the movements and characterization on screen. He had studied pantomime when he was much younger, and brought a great deal of this art form to his films. He communicated everything onscreen through his actions, because he truly felt that they spoke louder than words.

Over time, Charlie Chaplin eventually succumbed to the trend of using sound in his films. Many of his fans felt that he was a hypocrite because of his public scorn for sound in pictures. But, he more than made up for this by incorporating subtle statements of his political views into his films. The new medium allowed him the opportunity to “include a critique of industrial working conditions in the United States during the Depression, and a strong critique of the Fascist regime of Adolph Hitler” (Durham, et. Al 1999). After doing this, Chaplin’s popularity remained quite strong during the 1930s, yet he worried that this brashness was not quite the image he wanted to portray. Despite avoiding full-length dialogue in most of his ‘talkies’, he decided to break down and insert speaking interactions for the characters of his 1940 film, The Great Dictator. Eventually, because of the extended length of films, and because dialogue was such an integral part, “an actor needed to move beyond constant slapstick” (Charlie Chaplin 2007). Chaplin’s films had to take on a more serious tone that was not as over-the-top as people had been used to seeing him.

Because sound in film allowed Chaplin’s messages to be heard the world over, this caused quite a backlash, particularly from the United States government. Though born in England, Charlie Chaplin lived in the United States for an extensive period of time, producing nearly all of his works here. During the McCarthy era, Chaplin’s activities were closely monitored, as the FBI noticed several communist messages in his works being transmitted on screen. In 1952, J. Edgar Hoover, the Director of the FBI during this time, saw to it that Chaplin was not to be allowed to return to the U.S. after making a long trip back to London.

Charlie Chaplin was truly a genius that will go down as one of the most influential people in the history of cinema. He truly loved the art form, and stayed true to his craft throughout most of his career. Though he had to adapt eventually to the usage of sound in film, he was still able to allow his statements to be heard, while remaining a powerful force in Hollywood.

Angelina Jolie Is Paris Hilton’s Idol

Celebutante Paris Hilton has confessed in a recent interview that she would like to become Angelina Jolie. She looks up to the sexy mom and actress a lot and believes that the both of them would get along very well. “I love Angelina Jolie,” Paris gushes. “She’s strong but gorgeous and uses her fame for good to make a big difference in the world. That’s a great quality. I’d have a lot in common with her.”

Paris adds: ““I don’t like it when people are liars or users - girls who are just trying to be my friend for the wrong reasons. I’ve had a lot of people in my past who were friends with me just to get publicity. When I was young, my mom or sister used to have to point out if someone was using me to make a name for themselves – you know, linking arms with me on the red carpet and trying to get in every picture. But now I can see for myself when someone is just hungry for attention.”


This seems to be a very strange sentiment, coming from the 27-year-old heiress. Considering that Paris has been traipsing around the world with her new BFF Brittany Flickinger, whom she officially befriended on-camera on her latest reality show My New BFF, she seems to be contradicting herself. My New BFF, as the title clearly suggests, is a drawn-out audition for Paris’s new best friend, chosen from a roster of applicants from all over the United States.

In an attempt to clarify things a little bit, Paris goes on to say: “I have this great test to see if a girl’s a real friend. When we’re shopping I’ll pick out an outfit that I know looks hot and one that is awful. If my friend says the bad one looks good, I know she’s not a good friend.”

Paris newest reality show project is My New BBF (British Best Friend), wherein she lets Brits take a crack this time at becoming her latest tag-along. There will be fourteen people who will vie for the title, taking on a series of challenges that will test their BBF potential.

Red Carpet, Movie Stars, And Fashion Highlights For 2009

Latest Fashion Report From Red Carpet.

As a Spring knocking on the door and Love is in the Air, the New Fashion Highlights, Trends and Styles are beginning appearing in Fashion Magazines and Shows.
Celebrities, Hollywood Hottest Movie Stars, Red Carpet Events keep our eyes glued to “What Is In” for the year of 2009.

The 66th Annual Golden Globes this year was absolutely Chic, Elegant and one of the most Classy ones. Women of any age were after simplicity, elegance and class. Take a look at best supporting actress winner for “The Reader” Kate Winslet, in Yves Saint Laurent and Chopard, Penelope Cruz in Giorgio Armani Prive and Chopard, Anne Hathaway in Giorgio Armani Prive and Van Cleef & Arpels. The list would never end…

As Screen Actors Guild Awards just took a place more new Fashion Highlights were spotted on the Red Carpet. This year, some of the style predictions are for lots of color in the dresses. There were enough trains, bare- or one-shouldered looks. The styles themselves will be simple, but played up by dazzling diamonds and statement jewels. Lets go over a few of our favorite and dazzling Movie Stars:


1. Bright Bold Colors are taking the place this year.
Here are just a small list of the most beautiful, stunning and elegant Women:
Kate Winslet in Narciso Rodriguez wearing a bright beautiful cobalt blue gown out of stretch fabric - simple yet elegant paired with Chopard Jewels.
Christina Applegate was wearing stunning emerald green chiffon gown by Ungaro and Lorraine Schwartz jewelry. Paula Abdul, wearing red gown.
Anne Hathaway looked amazing in the white
Penelope Cruz was wearing an elegant effortless black Vintage gown with halter neckline by Azzedine Alaia
Amy Adams in Giambattista Valli, beautifully designed eggplant color gown
Angelina Jolie looked chic wearing draped gown with open back by Max Azria and jewelry by Tiffany
Diana Lane in Red jersey halter gown by David Meister

TIP from Fashion Designer: Silver Mercury, Pale Gold would be one of the most popular colors in 2009.

2. Shape and Style line:
The Fashion Highlights from Fashion Runway are ranging from intricate draping to bold curves. Brilliant sparkling embroidery, draped bustier gown with superimposed bands of tulle, plunging neckline and cascading ruffles were noticed among new trends and styles.
Asian motifs and graphic constructions, along with a variety of metallic materials were noticed in Eliw Saab’s Spring 2009 Collection.
Natasha Leratti’s Spring - Summer Collection full of body-conscious looks and textile experimentation. Pieces of bright leather in spring knit clothes collection.

3. From Modern Art and Architectural Angels To Delicate Shoes.
The shoes will be the showstoppers, combining elite materials with towering heels – we will see feathers, ruffles, fringes, and sparkling embellishments.
-Heels: High dramatically embellished
- pair them up with simple classic silhouettes and go minimalist
- remember, when it comes to statement heels, accessorizing less is more
-Colors:
Bright: yellow, purple, black
Pastels
The Python and Snake look

Fashion designers everywhere use the influence of celebrities and their style to create sometimes one-of-a kind pieces. A Miami based designer label Natasha Leratti, is known for their unique and elegant sense for evening wear. Regardless if you are a movie star or a women who wants to be In Style and luxe, your best choice – is to visit Leratti’s Design Studio. Anything from a cocktail dress to an evening gown can be done exclusively for your and reflect your personality. With our professional experience and fashion know-how, we will take you from the simple to the extraordinary, from formal to casually chic weekend - to ensure that your look is as perfect as one of the movie stars.

Brands Shining With Star Power

I have a three year old kid who wants the same biscuits that ‘ShahRukh Uncle’ eats, a friend who insisted on buying a Whirlpool refrigerated because “both Ajay Devgan and Kajol think it’s the best technology”, an aunt who uses only Olay Total Effects cream because “the ultimate woman of substance ‘Sushmita Sen’ looks so pretty due to it” and a brother who believes only in Samsung mobiles because the man who is satisfied with nothing but perfection – Amir Khan swears by it.

As far as I myself am concerned, if both Aishwarya Rai and Katrina Kaif think that the Nakshatra range of diamond jewelry is the best of the ‘best friend of a woman’, I really wouldn’t mind checking it out first over any other less prominent brand ! So, do you underestimate the star power behind the brands? Well, I certainly do not! My experience with advertisements clearly shows that if there is a popular star endorsing a product, I would certainly remember it more than any other product of the same category.


The End Customer’s Perspective
We, as the end customers and the targets for all the advertisements and endorsements hardly realize the impact of such ads on our psychology when we see them. However, the truth is that even if we are not paying attention to the endorsements, they will get registered in our sub conscience more strongly if there is our favorite star in them.

Higher Visibility
In an age of cable television and flood of channels where the actual screen time of any show is reduced considerably to accommodate as many endorsements as possible, if a brand wants to attract the attention of the average viewer and get a higher visibility, celebrity presence is the best way to do it. An advertisement instantly shines out with the presence of a star and definitely attracts increased viewer ship. Viewers are also more likely to notice what is the star endorsing if he/she is a more popular star.

Increase in Credibility.
For a layman, the thought that if such a popular and even to some extent financially sound person is standing up to speak in favor of a product then he/she must have seen some sort of reliability in it before giving his/her own name for it also provides a sense of assurance. Therefore a common man will use such a product with more ease and confidence due to its increased credibility.

Higher Sense of Comfort
The fact that a known celebrity is using the same product available in your next door super market also provides a sense of comfort to the end customer. It is a soothing thought that something that you are going to use has been tried and tested by a trustable, known source who wouldn’t just settle down for anything and everything.

Intrigue and Curiosity
There is no proof required that if there is your favorite star or star couple on the screen endorsing a product which you are seeing for the first time and even if you are in middle of something important, you will stop by to at least find out for once as to what is it all about!

Picture Saif and Kareena together in the latest Airtel ad. You are already so hit by the news of their relationship by the entire media that when they come for a new ad together for the first time, would you not stop by and look at it - if not for anything else then for plainly checking out their chemistry in the apparent real life situation. Well, I certainly did and that is what made me remember what the featured product was in the ad.

The Parent Company’s Perspective
The companies behind the brands getting endorsed by the celebrities certainly must have seen a rise in their sales to invest heavily in an advertisement starring one. Only then would they spend a much larger sum on hiring a star for the ad rather than getting a lesser known model that could be available in a far less price.

Establishing a Brand
Be it Amitabh Bachchan endorsing Himani’s Navratan hair oil, Amir Khan for samsung mobile phone or Sanjay Dutt (and Hrithik Roshan in the latest one) endorsing Rupa’s inner wares, the presence of such high profile stars in the ads launch the products to a larger consumer base and helps a lot in establishing them. The target customer believes his star more and derives delight in using the same product as he does.

On the other hand, if there is a new product entering a market, it is sure to get instant recognition irrespective of whether it comes from an established and experienced company or not only if it has a leading star endorsing it.

Increase in Customer Base
Companies are ready to spend to a large extent just to rope in a known star to endorse their product. The primary reason obviously being a resultant increase in the sales of the product. For instance, according to sources, Bank of Baroda, after hiring Rahul Dravid to endorse itself registered an increase of around three million customers in just two years.

A star or celebrity endorsing a product not only gives it instant credibility but also creates a sense of comfort, assurance and confidence in the consumers and acts as a major incentive for them to be less skeptical about it and at least try it once. It makes you think, somebody said it oh so rightly – “never underestimate the star power”!!.